About Absorb Iceland. 

What We Do.

We specialize in local private tours in Iceland, traveling in a relaxing and enjoyable manner.

With our experienced local guides, you get to ABSORB everything Iceland and its breathtaking nature offer, whether with an itinerary packed with action or an easy-going day.

How We Do.

We love tailoring tours to our guests' needs and specifications to make their experience of Iceland welcoming, unique, and unforgettable for a lifetime.

We always focus on providing our guests with personal and friendly service, making them feel like they are exploring Iceland with a local friend.

You can contact us directly to start planning your stay in Iceland with the best possible itinerary built especially for you.

Why We Do.

We are locals living in Reykjavik with a passion for Iceland. We feel fortunate to have been raised and live in our wonderful country, and we want to share our local knowledge and expertise of all its wonders with new friends.

Traveling privately with a local guide offers a more in-depth experience of Iceland’s nature, culture, and history.

Our tours are private so that guests will get a more personal experience.

The Founders of Absorb Iceland.

Absorb Iceland is a family-owned business and a local travel agency authorized by the Icelandic Tourist Board. It abides by all laws and regulations in Iceland's travel industry.

We are located in Reykjavik, and all of our guides are locals.

  • Margret Bjorns

    Margret Bjorns

    CEO & Owner
    margret [at] absorbiceland.is

    Brought up on a farm, Margret still has strong roots in nature after moving to the city and frequents her parents’ farm to escape the buzzing city life. She IS our office, so wherever she goes, our office goes with her. Margret is an overall nerd passionate about Iceland’s nature and history. She has extensive experience in project management, web and graphic design, social media and SEO management, customer relations, music video production…and the list goes on!

  • Kristinn Thorarensen

    Kristinn Thorarensen

    General Manager & Co-Owner
    kiddi [at] absorbiceland.is

    FUN is the best word for describing Kristinn! Being in his presence, you never get bored. He is our leader guide, filled with passion for Iceland, knowledge, and stories, and will become your best friend in Iceland. Kristinn is also a highly experienced hiker and marathon runner, and he enjoys running in the highlands to “relax” after a long day.